Baseball Franchises Have Finally Become Just Another Brand

From this Major League Baseball announcement, it sounds more like Zero-Zero Entertainment, the publisher of these comics, is interested in catering to the speculator market as much as the mainstream industry itself: Calling all comic lovers and baseball fanatics: All Baseball Comics is debuting a collection of three officially licensed books to expand your collection. Centered on the thesis that baseball is “the story of America,” the trio of issues features one spotlight on each of the Yankees, Dodgers and Cubs. They are available for preorder now on baseballcomics.com. Issues are listed at $19.99 apiece for standard printed versions, while a signed variant cover is also available for $49.99. The history of these teams may be well worth telling, but marketing the comics as collectibles instead of history stories is the grave error made here. And seriously, people have to pay that much for something only 32 pages long? This is only taking advantage of customers for the sake of quick bucks, and does a disservice to the very sport they claim to be honoring. What’s more, if they can’t tell a story that’s the length of a paperback, which could be 50 or 100 pages, then they’ve proven th...