Before Anime Went Mainstream, There Was Animerica

Aftermath tells some history of an early magazine that gave coverage of Japanese anime, Animerica, which was in publication from the early 1990s to the mid-2000s: Animerica Magazine was the closest thing the West had to a Reader’s Digest for otaku, by otaku. The monthly magazine, published by Viz Media, by and large did everything I strive to do in covering anime and manga: write explainers for universe readers, elucidate why a show or its creators matter through easy-to-read columns, exclusive interviews with voice actors and animators, and put folks on to when the new hotness will drop and where they can check it out. The issues I copped had one major difference—and one that hit me as a bit saddening to read in retrospect. Animerica Magazine is the last vestige of an industry for that kind of neuron-firing bliss you can get from scrolling through a webpage. You can only get this visual splendor by flipping through its pages. Each issue of Animerica Magazine followed a format that’s equal parts pleasantly archaic and entirely backward compared with how online publications prioritize anime and manga. Instead of anime and manga (if they’re lucky) existing as a tucked-away vertical c...