Doom Vs Dune: ‘Avengers: Doomsday’ is Crushing Early Ticket Sales

Avengers: Doomsday is still four months from theaters, but early ticket sales suggest Marvel may be headed for one of the biggest openings in movie history. The film opens Dec. 18, the same day as Dune: Part Three, setting up a holiday box office clash that fans have already named “Dunesday.” Disney began wider advance ticket sales for Avengers: Doomsday this month after releasing a preview that had previously played at San Diego Comic-Con and D23. The studio had already offered early premium-format tickets in July for roughly 1,000 screens. The fast start has fueled major estimates, though those forecasts remain speculative this far from release. Box Office Theory data, reported by World of Reel, said Avengers: Doomsday had sold the equivalent of 92 percent of the full preview total for The Fantastic Four: First Steps. The same report projected that the film could reach more than $100 million in preview sales if its early pace holds. That would put Marvel in rare territory, but the final result will depend on theater capacity, marketing, reviews, and audience response. Another report said Avengers: Doomsday was about 65 percent ahead of the first two days of presales for Spider-Ma...