Posted on July 05, 2025 by Neil Cole
Italian luxury watchmaker Filippo Loreti has announced the launch of its highly anticipated Superman Watch Collection, dropping on July 10 with early access now open for fans at FilippoLoretiWatches.com.
Crafted in celebration of Superman's 87-year legacy, the officially licensed collection features five exclusive timepieces, each limited to just 500 pieces worldwide and priced at $299.
The new collection includes two distinctive lines that blend Swiss-inspired precision with the heroic aesthetics of the iconic DC character:
Legacy of Krypton Series
• Power - Featuring Superman's classic red, blue, and yellow colors
• Justice - A bold design with deep blue and crimson accents
• Kryptonite - A vivid green piece inspired by Superman's greatest weakness
House of El Diver Series
• Kal-El - A tribute to Superman's Kryptonian name
• Fortress of Solitude – A cool-toned piece inspired by his arctic sanctuary
Fans who sign up for early access on July 10 will receive:
• Two FREE NATO straps in Superman's signature red and blue
• Free shipping
• A chance to win one of 10 Six Flags Prestige Passes, offering unlimited park access and rides on the iconic Superman: Ride of Steel
For collectors, Filippo Loreti is releasing the Ultimate Collector's Box - a limited bundle including all five watches. This premium set arrives in a custom red Superman outer box adorned with Kryptonian inscriptions and a blue leather inner roll featuring the legendary "S" shield. Originally priced at $1,495, the Collector's Box is available for $1,195 during the launch window.
This release marks a powerful fusion of superhero mythology and luxury design. With demand expected to be sky-high, fans are encouraged to register early and prepare to secure their piece of Superman history when the collection drops on July 10.
To register for early access, visit FilippoLoretiWatches.com.
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English (US) · 