LEGO Builds a Gateway to Pokémon, Star Wars, More at San Diego Comic-Con 2026

Get ready to step through the LEGO SMART Play Gateway at San Diego Comic-Con The LEGO Group is transforming Booth #2829 into an interactive portal where fans can step directly into two beloved franchises through the new LEGO SMART Play experience, celebrating Pokémon and Star Wars. Powered by the recently launched LEGO SMART Brick technology, the immersive booth blends physical builds with responsive lights, sounds, and motion, creating an experience where attendees don’t just look at LEGO worlds, but become part of them. Guests entering the retro-futuristic “departure terminal” will choose between two destinations. At the LEGO Pokémon Lab, aspiring Trainers can select a Poké Ball to discover Bulbasaur, Charmander, or Squirtle, interact with life-sized LEGO Pokémon builds, play a game of “Hide and Pikachu,” and meet an animated Eevee whose ears and glowing gems respond through SMART Play technology. Meanwhile, Star Wars fans can journey to Mos Eisley, where oversized LEGO recreations of Chalmun’s Spaceport Cantina let visitors remix the iconic Cantina theme, come face-to-face with Greedo, snap photos with a snoozing Dewback, and even decipher hidden Aurebesh messages scattered thro...