Sydney Sweeney’s ‘Birthday Boobs’ SYRN Campaign Goes Viral

Sydney Sweeney is celebrating her “birthday month” with a risqué campaign for her luxury lingerie brand, SYRN. The actress is promoting a new collection called “Birthday Boobs,” which arrives today, September 1. Sweeney, who turns 29, shared a video Thursday on Instagram showing off several pieces from the collection. In one brief scene, she appears topless while using birthday cakes to cover her chest. She completes the look with pink panties, while her hair falls in loose curls. “Celebrate my birthday month with my newest @syrn collection coming September 1st,” Sweeney wrote in the caption on the post which collected more than 1,000 comments. In a press release, Sweeney explained the romantic theme behind the collection. “I’m a lovergirl at heart, so of course I wanted my birthday collection to be Romantic. It felt like the perfect excuse to make something really feminine and special.” Sweeney launched SYRN in January and has released the lingerie in small drops. She also promoted the brand by filming herself hanging bras on the Hollywood sign, a stunt that reportedly lacked approval from the city. Last month, she previewed the birthday campaign with behind-the-scenes Polaroids o...