Teenage Mutant Ninja Turtles publisher IDW is rebranding, revealing a brand-new logo in a year the publisher has been celebrating its 25th anniversary. IDW Publishing's new logo will start appearing on its releases beginning in 2025.
Per ComicBook, IDW CEO/Publisher Davidi Jonas discussed the rebrand as the company looks to build on its award-winning legacy in the comic book industry and prepare for the next twenty-five years. "This rebrand reflects our strategic vision to propel IDW Publishing into a future rich with possibilities," he said. "It represents our commitment to originality and excellence as we continue to lead in the comic book industry and underscores our resilience and readiness to adapt in a rapidly evolving entertainment landscape," Davidi added.
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IDW's Director of Marketing, Aub Driver, echoed Davidi's sentiments regarding the TMNT publisher's rebrand. "As we turn the page to a new chapter at IDW Publishing, our rebrand is more than a new look—it’s a signal of our renewed commitment to creativity and storytelling,' he said. "With this bold new logo, we are not just revisiting our roots but pushing forward to redefine what a comic book publisher can be. This rebrand is set to match the innovative and diverse storytelling our team is passionate about delivering. It marks a pivotal moment as we continue to engage our loyal fan base and welcome new readers worldwide,' Driver continued.
The company's Director of Design, Nathan Widick, discussed the inspiration for the new logo. "This rebrand was an opportunity for us to redefine the entire identity of IDW from the ground up,' he said. "During the process, we went through hundreds of different designs, concepts, and ideas, including a big push to retool our classic lightbulb logo. Ultimately, we decided that rather than looking back, it was time for us to look forward and show the world the new and bold direction of IDW with a dynamic and innovative identity.
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Widdick continued, "The simple and effective combination of the company's identifying letters rendered in dynamic forward-moving angles perfectly captures the energy and inspirational attitude we are looking to cultivate with this next era of IDW."
IDW's New Senior Editor and TMNT Editor
IDW Publishing recently announced the return of Bobby Curnow as its new Editor-in-Chief and Andy Khouri as Senior Editor for its Teenage Mutant Ninja Turtles comics line. Curnow spent 12 years at IDW from 2010-2022 before leaving for Magma Comix to serve as Editor-in-Chief. The books under the then Group Editor's purview at IDW included TMNT, Godzilla, and My Little Pony.
The new Teenage Mutant Ninja Turtles editor Khouri, who served as an editor at DC for five years between 2015-2020, co-founded DC's Black Label, and edited several award-winning DC Universe and DC Vertigo titles, including Wonder Woman Historia: The Amazons, Far Sector, Omega Men: The End Is Here, Batman ‘89, Harleen, and Wonder Woman: Dead Earth.
Source: ComicBook
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