Creator Rob Liefeld Says Marvel’s $1M Sales Milestone Is Fake

The corporate suits at Marvel are popping champagne over a massive number that looks great on a press release, but doesn’t match reality on the ground. They’re bragging that their new Midnight Universe horror imprint crossed one million total retailer orders across its first three issues. If you ask legendary comic creator Rob Liefeld, that massive number is nothing more than a manufactured illusion. Liefeld took to social media to point out what everyday fans and frustrated comic shop owners are seeing with their own eyes. The books aren’t flying off the shelves into the hands of real readers. They’re simply piling up on the racks, leaving local small businesses holding the bag while corporate executives game the system. Man, so many Midnight Marvel’s piled up across so many stores. Guess you can’t just convince the masses of an “important” new line. I mean they launched and cancelled Ultimate line. TWICE. Fix the classics, Marvel. It ain’t brain surgery, stop making it so hard. — robliefeld (@robertliefeld) October 24, 2026 How do you manufacture a million sales out of thin air? You don’t do it by creating an organic, groundswell demand from true believers. Instead, Marvel utiliz...