Exclusive: IDW Enters Whatnot Partnership Creating TMNT, Godzilla Valuables And More

1 week ago 16

Teenage Mutant Ninja Turtles 7 cover header

Award-winning comics publisher IDW Publishing has partnered with a new company that’s going to make it easier to get their books, collectibles, and more in the hands of fans.

IDW and Whatnot, the largest live shopping platform in North America, the U.K., and Europe, have agreed to a partnership. The official IDW Publishing Whatnot channel is now live (visit it here), and will feature weekly live shows co-hosted by Specialty Sales Manager Ryan Balkam and Sales Associate April Vendetti.

Featuring Godzilla, Teenage Mutant Ninja Turtles, Beneath the Trees Where Nobody Sees, all IDW DARK releases, and more, this weekly live show will become the go-to destination for fans wanting to add exclusive comics, signed comics, and much more merchandise to their ever-growing collections.

In a statement confirming the partnership, Balkam said:

Thanks to Whatnot and its incredible platform, we’re excited to have a new way to engage directly with fans. We’re going to offer some really cool stuff, like exclusive content, signed merchandise, and eventually have amazing creators on the streams to chat with readers. We can’t wait to get started and I’m looking forward to seeing you guys on our weekly show!

This level of fan interaction has become incredibly important in the comics and collectibles community. A partnership between Whatnot and IDW Publishing will only help strengthen both brands.

“We’re excited to partner with IDW to provide our community access to exclusive releases in the most exciting way — live shows,” said Eric Shemtov, General Manager of Collectibles at Whatnot. “We know first-hand how much value the format brings, and we can’t wait to see what IDW brings to our community of collectors.”

Make sure to follow the official IDW Publishing account on Whatnot for more updates.