Remedy Entertainment is once again facing backlash after one of its senior employees appeared to admit to pushing political activism inside the company. Vara Dark at Dark Titan Media reports (via @Pirat_Nation) that the controversy began when Vida, a senior community manager at Remedy, publicly stated online that they try to “befriend everyone on the writing team” to convince them to “make every character gay every time it’s feasible.” Vida called the effort “direct action,” a term commonly used by activists to describe deliberate efforts to bring social or political change.
Just more proof that ideological agendas are still shaping game content at the struggling studio. Critics pointed out that Remedy is still letting political activism override creative priorities, saying that community managers should focus on supporting players—not influencing writing teams or storylines. Vida’s public record shows this was not a one-time remark. Past posts included holiday greetings that excluded straight people and declared a desire to “make less room for heteronormativity.” After the backlash, Vida locked their social media accounts, which only drew more attention to the controversy among gamers already sick of the push for more “diversity, equity, and inclusion” in gaming.
Remedy Entertainment, best known for titles like Alan Wake and Control, has been struggling financially. The company partnered with Sweet Baby Inc., the controversial firm tied to numerous DEI-focused projects, including Alan Wake 2, which took months to turn a profit after release. Its latest title, FBC Firebreak, was widely criticized for technical issues and lackluster gameplay. That failure contributed to a massive operating loss last quarter. The studio’s CEO then resigned following shareholder frustration over repeated losses and delays.
Gamers have long argued that Remedy’s focus on representation has come at the expense of quality storytelling and performance. Many still praise Control as a strong game, but others believe the studio’s recent direction alienates its long-time fanbase. According to critics, Vida’s remarks confirm what many suspected: that ideological influence inside the company is no longer subtle but intentional.
Tales of the Shire was a DEI-Fueled Cash Grab Dressed in Hobbit’s ClothingThe wider gaming industry is facing similar debates. Players criticized diversity-driven creative decisions in other franchises such as The Lord of the Rings: Tales of the Shire, saying developers now appear more interested in signaling ideology than making entertaining games. Supporters claim inclusivity adds depth and realism to storytelling, while opponents argue it erodes character integrity and creative freedom.
For Remedy, the stakes are especially high. The studio’s reputation was built on immersive storytelling and atmospheric design, not identity politics. With its finances under pressure and fan confidence fading, it now faces growing calls to refocus on gameplay and narrative quality instead of identity activism.
Remedy Entertainment is will soon learn if going woke still means going broke.
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