Posted on July 14, 2025 by Neil Cole
Samsung Electronics America has announced the brand's global partnership with Warner Bros. and DC Studios to celebrate the newly released "Superman" film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store1.
"Samsung is committed to creating a richer and more meaningful entertainment experience," said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. "Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and characters they love, whether in the theater or at home."
"Superman," the first film in DC Studios' new cinematic universe, written, directed and produced by James Gunn, hit theaters worldwide this past Friday, July 11th.
To mark the release, Samsung is launching a global campaign with the tagline "It's Not Just Big. It's Super Big," spotlighting a range of campaign video content celebrating the original Super Hero alongside the Samsung Super Big TV lineup, bringing the excitement of the film to audiences across digital platforms and public spaces - including a video billboard in the heart of New York's Times Square.
Additionally, Samsung Art Store, the leading digital art platform available on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users through August 31. Available on The Frame Pro and The Frame, as well as 2025 Neo QLED and QLED models2, the collection brings Superman's heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.
The Samsung Super Big TV lineup includes 98", 100" and, later this year, 115" Class options across Neo QLED and Crystal UHD models.2 With massive screens, stunning picture quality and AI-powered enhancements for smoother images and deeper contrast, these models deliver a truly awe-inspiring home entertainment experience.
For more information, visit Samsung.com.
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