UK-Based Rollover Hot Dogs Launches "Superman" Promotional Campaign
Posted on June 18, 2025 by Neil Cole
Rollover Hot Dogs, the UK's leading supplier of premium hot dogs, has teamed up with Warner Bros. Pictures to celebrate the launch of DC Studio's highly anticipated new movie, "Superman".
The collaboration will give consumers the chance to win prizes fit for a superhero, including a grand-prize trip to Paris for an action-packed adventure for two complete with the thrill of skydiving through virtual reality technology. What's more, sixty additional winners will also take home exclusive Superman memorabilia. From tote bags, to keyrings, beach towels, baseball caps, drawstring cape bags and alloy pins, each week of the campaign will see ten winners selected for each piece of exclusive merchandise.
"Celebrating the iconic Superman on the verge of this exciting new film releasing in cinemas gives us a fantastic opportunity to elevate Rollover's visibility in a different and impactful way," stated Tony Owen, general manager at Rollover. "Both fun and bold, the two brands are a match made in heaven, and we can't wait to create some excitement in the food-to-go aisle."
The Superman x Rollover campaign will run from June 9th through July 21st, 2025 with winners contacted via email. The hotdogs with co-branded packaging, will be available at an MRSP from £2.80.
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English (US) · 