Why is Marvel Putting Doctor Doom in the Driver’s Seat?

Formula1 tells about a racing car promotion project done in collaboration with Marvel, making use of livery based on one of the most notorious villains in the MCU: Williams unveiled a special Doctor Doom-inspired livery earlier this month as part of their ongoing collaboration with Marvel, replacing their usual blue with the villain’s trademark black and green colours. The striking design made its debut at New York Comic Con, where the team showcased a specially-liveried FW48 show car alongside superhero-inspired race suits and exclusive merchandise. Taking inspiration from one of Marvel’s most recognisable villains, the car was displayed as part of an immersive experience celebrating the upcoming Avengers: Doomsday film, with the collaboration bringing together Formula 1 and one of the world’s biggest entertainment franchises. What’s so special about a villain that isn’t so special about a hero? They do bring up how Iron Man’s been put to use in a similar project, and there had been a story in the Silver Age where Happy Hogan rescued Tony Stark from a crashed sport car, which led to the former’s employment by the latter. But putting a villain who was written doing sick acts like m...