Deadline reports that Paramount and Hasbro Entertainment’s Transformers One, despite an A CinemaScore/5 stars & 92% PostTrak positive, isn’t as robust as anticipated with only a $26.3M opening, though still solid for a fall animated movie, but not enough to slow down legacy sequel Beetlejuice Beetlejuice.
On Friday and into Saturday AM, some saw a tight race between the Tim Burton-directed movie and the Josh Cooley-helmed animated pic, however, the notion was that matinees would work greatly in favor of the newer tentpole. Beetlejuice Beetlejuice had a great $11.8M Saturday to Transformers One‘s $9.1M.
Transformers One in its sheer look appeared intended more for under 12 boys than fanboys, and that’s why there isn’t any great over-indexing going on as expected. Only $2M was made on IMAX screens for Transformers One; overall IMAX and PLF repped 35% of weekend ticket sales. Biggest demo for the film was men under 25 at 37%. Hasbro Entertainment controls the merchandise on the movie and that’s where the further riches are.
via deadline.com
Meghan Murphy
Geeking out through mental illness. Mom. Wife. Freelance writer. Pear shaped. I espouse very strong opinions on comic books and popular culture. If your wisdom is "conventional," it's probably wrong.
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