Disney+ Raises Prices Again as Ad-Free Plan Hits $21.49

isney is raising the cost of Disney+ and Hulu again, asking subscribers to pay more while steering them toward bundles that make it harder to cancel. Bloomberg reports that The Walt Disney Co. increased its ad-free Disney+ plan by $2.50, or 13 percent, to $21.49 per month. Hulu’s ad-free plan also rose $2.50 to $21.49. New customers began seeing the higher prices on September 23, while existing subscribers will see them on their next bill. Disney’s ad-free Disney+ and Hulu bundle now costs $21.99 per month, up $2. That is only 50 cents more than buying either service on its own. The company is clearly giving customers an incentive to take both services rather than keep one subscription they may later cancel. Ad-supported customers are not escaping higher costs. Standalone Disney+ and Hulu plans with ads rose 50 cents to $12.49 per month. The ad-supported Disney+ and Hulu bundle remains $12.99 per month, just 50 cents more than a single service. It is the latest in a string of streaming price hikes. Disney has raised prices for its streaming services six times in as many years as the company tries to turn its online video business into a larger profit center. The strategy is paying ...