Disney+ Subscribers Now Face More Ads and Major Price Hikes

Disney+ subscribers paying for Standard and Premium plans may still see ads before and after movies and TV shows, even though both plans are sold as ad-free. The company’s UK subscriber agreement says every plan “may include promotional content, sponsorships, and advertisements before/after playback of Content and in channels, live/as-live, special events, and any third-party services content.” The policy drew attention after Disney+ users across Europe were asked to accept updated terms. The agreement currently visible to subscribers is dated June 18, 2026. Disney’s definition of ad-free has limits. Standard and Premium subscribers can watch on-demand movies and series “without commercial interruption,” according to the company’s support page. That means Disney+ won’t insert traditional mid-roll ads during those programs, but it can still run promotions and advertisements before or after viewers press play. The language reportedly keeps the platform’s existing approach in place. Still, it gives Disney broad power to put promotional material around content that customers may reasonably expect to receive without advertising after paying more for an ad-free plan. Live programming, sp...