Luminopia, Inc., a digital health company pioneering a new class of treatments for neuro-visual disorders, and Crunchyroll, the global brand fueling anime fandom, have collaborated to bring the streamer’s anime content to Luminopia’s platform, “diversifying and expanding its content options for children with amblyopia, or lazy eye, using Luminopia.” By partnering with Crunchyroll, Luminopia is offering even more TV episodes that resonate with young audiences and allow kids to watch a wider variety of content as treatment.
Lazy eye affects roughly one million children across the United States and is the leading cause of pediatric vision loss. Luminopia provides “a completely reimagined approach to lazy eye therapy” that has been cleared by the FDA, which lets children watch TV through a VR headset for one hour a day, six days a week, as part of their treatment. Rather than requiring patients to undergo eye-patching, “which forces them to cover their ‘good eye’ and go through their lives with poor vision, making everyday tasks and activities difficult,” Luminopia’s VR-assisted approach doesn’t require patients to cover up their good eye. But instead, “it encourages the brain to use both eyes together.”
With this collaboration, Crunchyroll joins Luminopia’s growing roster of content partners, including Nickelodeon, PBS Kids and Sesame Workshop. Most recently, Luminopia partnered with Pokémon to bring hundreds of episodes of the original animated series to its platform. “Our mission has always been to transform lazy eye treatment into something children are actually excited about,” said Scott Xiao, Co-Founder and CEO of Luminopia. “By bringing anime content from Crunchyroll’s catalog into our library, we’re giving patients more shows to choose from, with the goal of making therapy as engaging as possible for every single child.”
With the National Resource Group report showing that 59% of U.S. teens identify as anime fans, Luminopia’s partnership highlights how beloved entertainment brands like Crunchyroll can help drive real impact through health innovation. On that note, Mitchel Berger, EVP of Global Commerce at Crunchyroll, said, “Anime takes viewers on incredible adventures, and now with Luminopia, we’re glad anime can help kids’ treatment journeys feel more like fun.”
For more information, visit www.luminopia.com.
English (US) · 