Posted on June 26, 2025 by Neil Cole
The Man of Steel is taking flight across the UK and Ireland as part of an exciting new promotional campaign celebrating the upcoming release of the highly anticipated Superman film. Eye-catching interactive murals have appeared in major cities, giving fans the thrilling opportunity to step into Superman's world and win exclusive prizes.
At the heart of the campaign is a "Scan to Win" initiative, inviting fans to visit these vibrant, specially commissioned murals and scan a QR code integrated into Superman's iconic cape. Each scan enters fans into a prize draw for a chance to win private screenings of the new film - offering a truly unforgettable cinema experience.
Blending street art with digital engagement, this innovative campaign brings the spirit of Superman directly to local communities, turning urban spaces into immersive experiences for fans of all ages.
Where to Find the Murals:
• In Manchester, fans can spot the murals at Goods Yard Street, The Cube in Spinningfields, and the Avenue & Lower Grape Street area.
• Birmingham welcomes Superman to the Custard Factory and Heath Mill Lane.
• Cardiff features murals on Hill Street and at the Red Dragon Centre.
• Glasgow offers the widest array of locations, including Queen's Park, The Boating Shed & Cresswell Lane, and The Nancy Smillie Shop.
• Dublin rounds out the campaign with a bold display on Drury Street.
Fans are encouraged to explore multiple locations to increase their chances of winning and be part of the excitement as Superman prepares to take over the big screen next month.
Distributed by Warner Bros. Pictures, "Superman" opens in theaters and IMAX nationwide on July 11, 2025, with international markets beginning rollout on July 9.
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English (US) · 