What’s Your Passion Jewelry is sprinkling a little extra magic onto the Exhibit Hall this year. The jewelry maker is bringing to San Diego Comic-Con, with a slew of fan-favorite, officially licensed products. You’ll find everything from Winx Club, Care Bears, Neopets and beyond represented this year, as well as the opportunity to shop licenses like Aniplex, The Walking Dead, Interview with the Vampire, Gloomy Bear, and more.
Let’s take a look at this year’s exclusives and debuts:
[UPDATE July 15]
Pride Month may be over, but it’s always a good time to celebrate Pride. What’s Your Passion Jewelry is bringing a little extra color to San Diego Comic-Con with two Pride-themed pin collections, starting with their new Neopets Pride Prism Collection. It features Zafara, Bori, Kyrii, Xweetok, and Varwolf pins, available for $14.99 each. Plus, as an added bonus, 10% of sales from these pins benefits the non-profit organization It Gets Better, which aims to empower LGBTQ+ youth through storytelling.

Fans can also shop their Care Bears Pride Collection, including Pride Heart, Pride Love, Cheer Pride, and Tenderheart Pride, for $14.99 each.
Both collections feature UV-raised, 3D-printed pins and will be available year-round after Comic-Con, with 10% of Care Bears Pride sales supporting the Born This Way Foundation.


[UPDATE July 6 #2]
What’s Your Passion Jewelry is also heading back to Neopia, to celebrate its best citizens… and its most evil. Fans can pick up pins featuring trios of characters, including Lord Kass, Sophie the Swamp Witch, and Dr. Sloth; Jeran, King Coltzan, and King Altador; and Queen Fyora, Illuse, and the Grey Faerie.

Fans will also be able to pick up duo pins, including Kanrick and Hannah with their treasures, or The Darkest Faerie and Jhudora.

Chibi pins will be available for $14.99 each, and are limited. Each trio or duo pin also comes paired with an exclusive in-game code.
Along with the 5 Chibi pins, fans will also be able to purchase a limited-edition Void Lanyard, as well as receive our SDCC26 Void paintbrush with a $50 Neopets purchase.
All items will be available at both San Diego Comic-Con Booth #1129 as well as their online webstore.
[UPDATE July 6]
Magic is in the air at What’s Your Passion Jewelry. The company is bringing its officially licensed Winx Club Enchantix pin collection to San Diego Comic-Con, featuring all six members of the Winx Club in their iconic Enchantix transformations.
Each 2″ pin is crafted with jewelry-quality finishes and features raised UV-printed details that add extra texture and dimension, along with double posts to keep them securely in place. The collection includes Bloom, Flora, Aisha, Stella, Musa, and Tecna.
You can add a little Enchantix magic to your collection for $14.99 each at Booth #1129, or you can shop the collection online now.





















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