Konami Cross Media NY, Inc. has teamed up with NIKE for an exciting new collaboration that brings the world of Yu-Gi-Oh! to the realm of footwear and fashion. The NIKE Air Max 95 QS YGO meticulously channels the spirit of Kazuki Takahashi’s original vision, complemented by a limited apparel collection designed to reflect the iconic connection between NIKE and Yu-Gi-Oh!.
The campaign features the original English and Japanese voice actors from the anime in a promotional trailer debuting the sneakers, underscoring the collaboration’s dedication to authentic fan experiences.
“The passion, care, and attention to detail NIKE brought to this Yu-Gi-Oh! collaboration has been extraordinary,” said Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media, NY, Inc. “Their unique vision of Yu-Gi-Oh! characters and fans as athletes—combined with NIKE’s iconic marketing, footwear, and apparel design—will redefine how our audience connects with their favorite characters, especially Joey Wheeler.”
Dave Vericker, Sr. Director of Neighborhood Merchandise at NIKE, added, “We didn’t invent this lore: it was born organically from the community. Through our partnership with KONAMI, we wanted to show love to longtime fans and inspire the next generation by bringing a beloved, mythical story to life through design with these special Air Max 95s and a limited apparel collection.”
The collection launches globally in the “Joey” colorway on September 12 via SNKRS and select NIKE retailers. Meanwhile, the Japan-exclusive “Jonouchi” colorway and apparel will be available at select Japanese locations on the same date.
With over 25 years of worldwide acclaim, Yu-Gi-Oh! continues to captivate audiences through its manga, anime, and trading card games, making this NIKE collaboration a perfect celebration of the franchise’s enduring legacy.
Source: Konami
English (US) · 